Partner Case Study: Empowering brokers with flexible financing through OMS and Selina Finance
Who is Selina Finance?
Selina Finance, known for its innovative Home Equity Line of Credit (HELOC) and Homeowner Loans, has enhanced broker accessibility with its recent comprehensive integration with OMS.
This quick quote integration includes a two-way Decision in Principle (DIP) feature, enabling brokers to access Selina’s competitive rates and lending options directly within the OMS platform. By eliminating the need for rekeying data, brokers can efficiently cater to client needs, whether for home improvements, debt consolidation, or educational expenses.
Why Selina Finance and OMS chose to work together
Selina Finance recognised the need to improve broker access to secured lending products aiming to offer more flexible financing options such as HELOCs. Unlike traditional loans, HELOCs allow clients to draw and repay funds as needed, aligning with modern financial demands.
Achieving this required a streamlined, integrated system, and OMS was selected to meet these goals, ensuring simplicity, clarity, and accessibility for brokers.
Benefits of Selina’s Quick Quote Integration for Brokers
The integration with OMS is expected to bring several key benefits:
- Enhanced broker efficiency: Brokers gain direct access to Selina’s rates and products within OMS, allowing applications to be submitted seamlessly without the need to rekey data. This results in faster and more precise lending decisions, saving valuable time.
- Broader reach and accessibility: The integration brings Selina’s innovative HELOC and Homeowner Loans to a wider broker network, allowing them to offer tailored financing solutions to clients with diverse needs.
- Client-focused financial flexibility:
- HELOC: Offers a revolving credit line that clients can use on demand, perfect for significant projects or expenses requiring adaptable funding.
- Homeowner Loans: Provides a dependable alternative for clients needing funds upfront.
Selina Finance stated: “At Selina Finance, we believe families should have easy access to the wealth in their homes. Inspired by models in the US, our founders set out to give UK homeowners a better way to manage significant expenses—like school fees—using the value in their property. In just five years, we’ve helped thousands of families find flexible, affordable solutions with our Home Equity Line of Credit (HELOC). Backed by decades of experience, we’re committed to making borrowing simple and stress-free.”
Through this partnership with OMS, Selina Finance continues to strengthen its role as a lender focused on meeting clients’ unique financial needs.
By simplifying the lending process and enhancing brokers’ capabilities, this integration allows brokers to deliver flexible financing options more effectively, helping clients achieve their goals with ease and confidence.
For Intermediaries Only. Your customer’s home may be repossessed if they do not keep up with the repayments.